1.1
Diagnosis
We get to know the company’s situation and analyse the market, competitors and audience needs. We identify problems and opportunities for the brand’s growth.
Visual identity
We design visual identities that give a brand character and support its positioning in the market.
Our services
We design the logo based on the brand’s foundations, its positioning and competitive landscape. We develop a distinctive mark that becomes the starting point for further work on the visual identity.
We develop a graphic system covering motifs, compositions and visual elements, together with the rules for their use. This gives the brand a recognisable style that identifies it even without the logo.
We prepare visual identity documentation that sets out how each element should be used. The brand book is a reference point for the company’s team and external contractors when designing new materials.
We design packaging that reflects the product’s positioning, the specifics of its category and the needs of its buyers. We combine the brand’s visual identity with a clear presentation of information and an aesthetic suited to its market segment.
We design visual identities for new brands and for companies whose image needs to change as the business grows, sets new goals or shifts its market position. Depending on what is needed, we create an identity from scratch, carry out a rebrand or develop an existing visual system.
We design a visual identity in three stages. First, we get to know the company and set the design brief. Then we develop a concept and expand it into a visual system. Finally, we prepare the documentation and files that allow the identity to be used.
We start by getting to know the company, its offer, its audience and its competitive landscape. We analyse the current image and visual materials, and talk about expectations and the goals the new identity should achieve.
We take into account any existing assumptions about the brand’s positioning. On this basis we define the scope of the project, the aesthetic direction and the requirements the visual system should meet.
We prepare moodboards showing the proposed aesthetic directions. They let us assess together the style, colours, typography and overall character of the future identity before the actual design work begins.
Based on the agreed brief, we develop graphic concepts. Once a direction is chosen and the feedback discussed, we develop the design, refining its individual elements and the rules for using them.
We prepare the final elements of the visual identity and documentation setting out the rules for their use. Depending on the scope of the project, this may include a brand book with guidelines on the logo, typography, colours, graphic elements and composition.
We hand over the finished files and the materials agreed in the scope of work. If needed, we walk the client’s team through the rules for using the identity, so it is easier to apply correctly and develop further.
Why it’s worth it
Why? Above all, to build recognition and trust. A brand that works well supports the strategy, reaches the right audience, positions the company in line with its vision and gives credibility to its mission.
Your brand is consistent, so it becomes recognisable and memorable even in a crowded category.
Consistent communication, aesthetics and conduct build credibility and the conviction that this is a company you can trust.
You have clear guidelines that bring order to communication across the whole team and make decisions easier.
Instead of starting from scratch every time, you have a consistent set of tools. You save time and make better use of your budget.
A strong identity is long-term capital. It attracts customers, supports sales, increases growth potential and helps you attract good employees.
COMPREHENSIVE PROCESS
Building brand awareness is not a one-off project, it is a process you carry out every day. We will help you put it in order. You will get guidelines that help you act systematically, without the risk of losing consistency.
We get to know the company’s situation and analyse the market, competitors and audience needs. We identify problems and opportunities for the brand’s growth.
We define the position the brand should occupy in the market, its value proposition and competitive advantages.
We set out how the brand is presented, its key differentiators and the assumptions that will underpin further design and marketing work.
Based on the strategic foundations, we define the brand’s aesthetic and visual character. We prepare proposals for design directions.
We develop and test graphic solutions against the chosen positioning, audience needs and planned applications.
We develop the chosen concept into an organised identity system, setting the rules for its use and further development.
We plan and carry out activities that present a new or changed brand to its audience
We run marketing activities that increase the brand’s visibility, the reach of its communication and contact with potential clients.
We monitor results, analyse audience responses and make changes that support the marketing goals.
Questions and answers
The logo, typography and colour palette, key visual, graphic patterns, and photography and illustration style. If needed, we also work on the brand's verbal layer: its name, tagline and tone of voice. We bring it all together in a brand book.
Usually 2-4 weeks. The timing depends on the scope, for example whether we are also designing packaging or the brand name.
With a short meeting about how the brand looks and communicates today. Then we run a workshop where we define the mission, values, personality and differentiators together. If you already have them worked out, we put them in order.
No. We establish the basics in a workshop at the start of the project. If you already have a strategy, we build on it.
Logo construction and variants, clear space, colours with print and digital codes, typography, graphic patterns, photography style and brand language guidelines. That way anyone who creates materials knows how to do it.
At the end you receive the brand book and a complete set of graphic files and fonts. Once the project is finished, we remain at your disposal.
Yes. We design printed materials, presentations and templates, social media graphics and packaging. We can also introduce the new brand to your team.
The price depends on the scope, that is, which elements we design and how many materials we apply them to. We prepare a quote, together with a timeline, after a conversation and an online meeting.
Contact
We will be happy to answer your questions. We will tell you where to start and explain how the project will run.
Next steps after you fill in the form
Within 24 hours we will call you and ask a few questions. Your answers will help us understand your main needs. The aim of this stage is to establish whether we are the right support for you.
If we understand each other, the next step is an online meeting where we talk about your current situation, resources and expectations. This helps us understand which direction we should take.
Based on the information gathered, we will propose a project scope and an estimated schedule, and prepare a quote. This will help you decide whether to continue working with us.